Building GRUE - A Cardboard Christmas Experience

GRUE is a magical alternative Christmas adventure built by a creative community of over 300 people in Steve's hometown of Scarborough, North Yorkshire, UK. This amazing art installation is available for limited booking throughout December 2021.

As the opening weekend sold out fast, don't hesitate to get signed up for Thursday the 9th, Saturday the 11th, Sunday the 12th, Thursday the 16th, Saturday the 18th,  Sunday the 19th, Monday the 20th, or Tuesday the 21st. 



What can we do with an old parcel office building by the train tracks, a pile of cardboard and a world class papercraft designer? Make an immersive Christmas experience entirely built by our community of course! We live in a small seaside town on the North Yorkshire coastline that is going through some big changes thanks to the local creative community. Our love of this town (where Steve grew up) had us dreaming and scheming for some time about how we could bring people together to make something incredible in an area that historically has had limited resources for cultural development. The Old Parcels Office kindly provided the space, funding and support to make this happen. With help from ARCADE, (a creative initiative that specialises in such ventures) and funding generously provided by Yorkshire Coast Bid and Invisible Dust, we have made the dream come true in time for Christmas and we're excited to share it with you now.



"It’s been brilliant working in Scarborough on such a large and ambitious project. Grue highlights the transformative power of creativity and explores what can be achieved with an empty space and a belief that we are all creative. We hope the work inspires children and their families to experiment with their Christmas packaging and think creatively about materials we usually regard as rubbish. We have over 100 square meters of cardboard walls! Grue is an alternative Christmas family adventure that is taking over the Old Parcel Office for the first 3 weeks of December. This amazing experience has been built entirely by our local community using salvaged/reclaimed cardboard and our opening weekend sold out with amazing feedback from the families that have experienced it so far." - Steve Wintercroft



When you experience our incredible community-built Winter wonderland, you'll encounter themed areas made from waste materials including: woodland, undersea, the Moon Room and more. Follow Callisto through a family-friendly alternative Christmas adventure and see how much she's grown from her humble desktop dimensions. We invite the family to explore our cardboard world and journey through forest, town, sea and sky. There's plenty to look at and discover, as well as a paper decoration to make at the end. Grue is a thrilling way to get people into recycling and reusing, especially with Christmas coming up. The festive season creates tons of packaging and waste. Through this project, we'll show people what is possible with their old boxes and some tape.



We would not have been able to pull this ambitious project together without the super incredible team at ARCADE. Rach, Sophie, Shan, Jim and Jen were with us every step of the way, putting long days and nights into the installation, networking, securing materials and pulling creatives together under tight deadlines. We'd also like to thank Nick Fall from Ideosound and Edward Wilson-Stephens for their expert sound design. Along with Fletch and Jim, they gathered samples, created compositions and sound collage to bring the auditory experience together and we couldn't be more pleased with the results. We'd also like to thank Paul James and Charlotte Graham for the amazing photos you see here.



This non-profit venture has been amazing so far and if you are in the North Yorkshire area, please do come see what we have made together! We've brought something truly special to life for families this Christmas and also helped a creative community grow in an area with limited resources for making these kind of events happen. We appreciate all who have backed and built with us so far and welcome all to be involved. Thank you so much and happy holidays everyone! - Steve, Marianne and Fletch




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